CV Profile No.38761

Experience in the following industries :

• Consumer goods
• Environment, recycling
• Food-processing industry
• Marketing, communication, media
• Paper, wood, rubber, plastic, glass, tobacco

Professional experience

• Communications Manager North West Europe
• Tetra Pak (North West Europe)
• 06.2014 - 06.2018
• Management and delivery of all elements of the Brand and Communications mix internally and externally across North West Europe: • Brand & Trademark Management • Product communications • PR & Media including Above The Line & Below The Line Advertising • Website Management & Digital Engagement inc social media strategy, content and calendars • Event Management • Corporate Reputation Management • Crisis, Accident & Incident Management • Corporate Social Responsibility via Environment, Healthy Eating & School Milk Initiatives • Employee engagement including intranet, newsletters, TV screen updates, strategy sessions, management team updates, global video casts etc. • Customer Engagement including development of customer communication toolkits, magazines, promotional materials, leaflets, mail outs & HTML updates • Spokesperson profiling & training • Agency & Budget Management Marketing lead to Defend & Grow School Milk Market inc • Research & Mapping • Strategy Development • Cross functional alignment to ensure strategy deployment • Market insight reports for Customers, Government & Media • Stakeholder Engagement & Public Affairs to mitigate business risk and maximise growth opportunities: shaping policy with National Government Departments & Independent Advisory Groups via roundtable discussions, consultation feedback, development of advisory reports

• Cluster wide (Europe & Central Asia) Marketing Communications Manager
• Tetra Pak (Europe & Central Asia)
• 06.2016 - 06.2018
• Active member of Cluster Communications Team shaping strategy and best practice, with focus in company positioning around health, nutrition, sustainability and convenience. • Leading Cluster wide advocacy Fruit Juice Matters campaign in partnership with European Juice Association (AIJN), shaping program, messaging and developing tools that can be used by associations in all markets the campaign operates across, ensuring greater presence of Tetra Pak and its products versus competitors, including leading speaking slots at industry wide events, use bespoke Tetra Pak cartons across campaign events and integration of Tetra Pak messaging across campaign sites and marketing content. • Message menus, social media content, customer toolkits developed locally are now being used globally and across the cluster to drive aligned and more effective approach to communicating around these areas.

• Communications Lead Technical Service (Europe & Central Asia)
• Tetra Pak (Europe & Central Asia)
• 06.2014 - 01.2015
• Change management communications to restructure the entire Technical Service population (Unionized population making up 50% of the cluster populace) across the newly formed Cluster Europe & Central Asia (Combining Central & North Europe, South Europe and Russia& Central Asia), Tetra Pak’s biggest cluster globally. Lead development of Internal Communications Strategy across the Technical Service business to achieve inspired and engaged employees with clear understanding of business restructure, updated strategy, programs and priorities to deliver increased employee engagement. Sat on the Cluster wide Technical Service Management team and managed all nominated business partners from different areas across the business to ensure the effective communication and engagement with the business changes. This included the setup and ongoing management and delivery of 'news' mining solutions, video updates, HTML updates, team briefings and promotional material to ensure all employees are aware of and motivated by the organization's latest successes as a result of the transformation.

• PR Lead (Central & North Europe)
• Tetra Pak (Central & North Europe)
• 01.2014 - 07.2014
• Cluster-wide expert on PR, ensuring that local execution of PR activities use best practice available at a cluster and corporate level. Cluster contact for critical PR needs, e.g. media handling, KOL relations, crisis communications, etc. -Setup of cluster-wide news mining solutions to ensure that stories are captured, developed and shared cluster wide for more effective distribution and update in internal and external communications channels. -Increased media penetration and increased employee awareness of media worthy achievements.

• Communications Manager (UK & Ireland)
• Tetra Pak (UK & Ireland)
• 02.2010 - 05.2014
• Shape & Deliver Brand & Communications Strategy: Internally & Externally • Communications Business partner on all Key Account, Marketing Teams • Management Team representative 2013 onwards • Campaign Development & Management including partnership campaigns with Retailers, NGOs, Customers & Government to defend and grow market share • Development and management of three year WWF corporate partnership in the UK • PR & Media Engagement including Above The Line & Below The Line Advertising • Trade Press • Product Communications • Spokesperson profiling & training • Company Magazines & Reports • Website Development, Content Management & Social Media Campaigns • Event Management • Customer Engagement Program • Agency & Budget Management • Stakeholder Engagement & Public Affairs (NGO’s, QUANGO’S, Government, Retailers) • Change Management (factory and pension closure across UK & Ireland, office relocation and organisational restructuring, often involving unionised populations) • Employee engagement with company strategy and objectives • Sustainability Program & Reporting in accordance to Global Reporting Initiative

• Exernal Communications Officer
• Tetra Pak (UK & Ireland)
• 02.2005 - 12.2010
• External Communications: Fully responsible for management of all external communications, including PR, Trade Press, CSR Reporting Program, External Company Magazines, Company Websites, social media content and campaigns, customer engagement and promotional materials, events, supplier management and large budget exceeding £1million including all Above The Line & Below The Line Advertising, in Store campaigns etc. Stakeholder engagement: on all communications activities

• Environment Officer
• Tetra Pak (UK & Ireland)
• 09.2005 - 02.2007
• Shape & Deliver Environment Strategy • Deployment of Environmentally led product lines including all Environmentally led Product Communications • Policy & Legislative compliance and risk management • World Class Manufacturing including operation of all Environmental Management Systems • Sustainability Reporting in accordance to Global Reporting Initiative • Stakeholder Engagement & Public Affairs (NGO’s, QUANGO’S, Government) • Supplier Management in line with Environment Strategy • Customer Environmental Engagement & Projects • Establish Post Consumer Carton Recycling • Employee & Salesforce training • Creation of training tools, regular updates, newsletters and online campaigns. • Carbon Management & Reduction & Neutrality Program • Creation of Biodiversity Site

• Marketing Projects Leader & Marketing Analyst
• Tetra Pak (UK & Ireland)
• 06.2003 - 09.2005
• • Develop & Drive Category Plans • Market Research, Analysis & Forecasting • Regular Market Insight Reports & Pulse Updates to Customers & Commercial team using Compass, TNS NPD PowerView, Mintel and Consumer Research • Customer engagement

• Environment Projects Leader
• Tetra Pak (UK & Ireland)
• 06.2003 - 09.2005
• As above for Environment Officer

• Account Manager
• CC Marketing
• 11.2002 - 05.2005
• Business Development, Sales, Building and managing customer base for consumer profiling and targeting services. Roles included PR management, website design, business development, supply of customer services and marketing analysis.

• Market Researcher
• Various includin Greenpeace Malta
• 09.1999 - 06.2002
• Various market research / analytical roles, including one for Greenpeace in Malta, which was submitted to the Maltese Government.